Promax Asia 2011

Our projects for our clients, done for ESPN WIMBLEDON 2011 – “STARTS” bags 2 Golds for Best Sports Promo & Campaign category , and 1 Gold for MTV Featured Artist for Best Original Logo Design category in the recently concluded Promax Asia 2011. MTV Featured Artist also wins 2 Silvers for Best Programme Title Sequence and Best Animation. Special thanks to our ESPN & MTV clients for commissioning us the projects and the creative collaboration. Other mentions include a Gold for Funniest Spot done for MTV Asia ‘April’s Fool’ commissioned via PhunkStudio.


Promax India 2011 Results.

Our project, done for ESPN Formula 1 ‘2010 Campaign’ bags a GOLD for BEST SPORTS CAMPAIGN category , and a SILVER for BEST LAUNCH CAMPAIGN category in the recently concluded Promax India 2011, bringing the project’s tally of wins to 4 awards so far. Special thanks to our ESPN client for the wonderful collaboration, and the Exec Producer for the opportunity to work together!

Promax BDA Asia 2010 Results.

Our CRITICA project , ‘Formula 1 2010’  done for ESPN Star Sports Channel, has won 2 Golds in Promax & BDA Asia Gold Best Sports Campaign, and Promax & BDA Asia Gold Best Sports Promo categories. CRITICA did the full design, compositing and 3D animation with our inhouse team. Many thanks to Producer & Scriptwriter Ting Soo Yun of ESPN for the wonderful collaboration. Other mentions include a SILVER for Best Interactive Promo for MTV’s World Stage CONTEST SPOT. CRITICA did the 2D and 3D animation and the amazing artwork is credited to PHUNKSTUDIO.

Heres the video of the winning entry.

Interview at Brief Magazine, Promax LA.

I.Saw gets Bronzed.

‘I.Saw’, a project we worked on with BBH, won a  Bronze for Spikes Asia 2009, under the Digital category. Our involvement was doing the post production and direction of the shoot.
Check out, a Asian Advertising Festival.

Updated reel.

The 2009 Critica Showreel has been updated. Featuring new work for MTV, BBC, ESPN, Mediacorp Channel U, etc.

View it at

Using WordPress

We’ve just changed our news page to link to WordPress, and that would probably make us update our news more often! We haven’t updated our news page since 2007, cos we’re been busy with TV work for clients like Disney, CNN, BBH, Mediacorp Channel U, Singtel MioTV, BBC Channels and MTV. Next up, we’ll be uploading images of things we are working on, and cool stuff that we like!