ESPN Golf Focus.

Together with ESPN Star Sports, we put together a short series of promos for one of their shows, Golf Focus. The quirky concepts feature how golfers would go the extra mile just for the game! CRITICA was involved in the production planning, including talent and prop sourcing and also the post production colour grading. The series was shot on Panasonic P2.


Toyota Prius & ESPN SportsCenter Spot.

A Toyota Spot was recently filmed for our clients at ESPN SportsCenter. CRITICA provided pre-production planning, video production and post production services. Shot on full HD, with sky replacement and color correction enhancement, the promo portrays the endurance of the Toyota Prius as equal to that of a marathon runner, as they compete throughout the day and night. Car mounts, chase car were utilised to get the shots.

MTV Featured Artist – Film and 3D!

CRITICA combines film and photoreal 3D graphics to create a set of show package for MTV’s Featured Artist. Footage of various fish and aquarium plants were first captured in HD, before adding on the 3D elements such as additional abstract plants, organic armour for the fish as well as the 3D living logo.  3D portions were animated to move to the beat of the music and sound design, composed by Blassik.

ESPN Toyota SportsCenter Promo.

The second promo shot for ESPN SportsCenter and Toyota portrays the endurance of the car by emphasising its petrol saving ability. Certain moving shots were achieved by rigging the Canon 5D onto the exterior of the car. Sky replacement compositing in post production was also done to achieve optimum colour and lighting.

Mediacorp Celebrate 2011 – Fireworks Promo.

The party is coming to town – quite literally! In the second spot for Celebrate 2011, the illusion created with moving footage puts you in the heart of the city with the stars, city skyline and fireworks at midnight! CRITICA shot the live HD video  footage around Shenton Way and Marina Bay and composited 3d text and fireworks into the scene.

Back to the Future. CIMB Moneyman in Boat Quay in the 1970s.

Is there really such a footage in our national heritage library? Well, not exactly! The CIMB Money Man was digitally composited into an old video footage to create the illusion of him going back in time. This spot was created for CIMB’s 1st Anniversary Celebrations. This video will be played on bank screens and Knightsbridge Video wall.

ESPN Xtra Time.

Recently wrapped for ESPN, we were commisioned to script & direct this promo for MYEG new season of Xtra Time. Shot on Panasonic P2 HD camera, we composited and added 3d environments for this 45second promo. CRITICA handled all production duties.