CRITICA does Olympics.

ESPN HD.

Wimbledon 2011.

Promax India 2011 Results.

Our project, done for ESPN Formula 1 ‘2010 Campaign’ bags a GOLD for BEST SPORTS CAMPAIGN category , and a SILVER for BEST LAUNCH CAMPAIGN category in the recently concluded Promax India 2011, bringing the project’s tally of wins to 4 awards so far. Special thanks to our ESPN client for the wonderful collaboration, and the Exec Producer for the opportunity to work together!

Promax BDA Asia 2010 Results.

Our CRITICA project , ‘Formula 1 2010’  done for ESPN Star Sports Channel, has won 2 Golds in Promax & BDA Asia Gold Best Sports Campaign, and Promax & BDA Asia Gold Best Sports Promo categories. CRITICA did the full design, compositing and 3D animation with our inhouse team. Many thanks to Producer & Scriptwriter Ting Soo Yun of ESPN for the wonderful collaboration. Other mentions include a SILVER for Best Interactive Promo for MTV’s World Stage CONTEST SPOT. CRITICA did the 2D and 3D animation and the amazing artwork is credited to PHUNKSTUDIO.

Heres the video of the winning entry.

Works in Progress.


ESPN Xtra Time.




Recently wrapped for ESPN, we were commisioned to script & direct this promo for MYEG new season of Xtra Time. Shot on Panasonic P2 HD camera, we composited and added 3d environments for this 45second promo. CRITICA handled all production duties.