Promax Asia 2011

Our projects for our clients, done for ESPN WIMBLEDON 2011 – “STARTS” bags 2 Golds for Best Sports Promo & Campaign category , and 1 Gold for MTV Featured Artist for Best Original Logo Design category in the recently concluded Promax Asia 2011. MTV Featured Artist also wins 2 Silvers for Best Programme Title Sequence and Best Animation. Special thanks to our ESPN & MTV clients for commissioning us the projects and the creative collaboration. Other mentions include a Gold for Funniest Spot done for MTV Asia ‘April’s Fool’ commissioned via PhunkStudio.


Starhub Racquet Channel ‘French Open 2011 – Battle of the Clay Nemesis.’

In preparation for the French Open 2011, we collaborated with Starhub to bring you this 3D promo of the battle between Nadal and his clay nemesis. 3D modeling, rigging and animation as well as heavy compositing was all done in-house, to create the main trailer, teasers, endpages and lowerthirds.

BBC Mothers’ Day!

In celebaration of Mothers’ Day, BBC and CRITICA created a series of show graphics, revolving around a special 3D lotus with a glass finish. Here’s wishing all Mothers an awesome day and year ahead!

China TVC. MTEE Designs are Alive!

Our choice in clothes say alot about who we are. In this TVC for the China market, designs come alive and emerge from the shirts as 3D characters, to join people, including Jay Chou, in a game. Commissioned by PhunkStudio, this project was completed in 2.5 weeks.

Channel U’s 10th Anniversary!

In celebration of their 10th Year Anniversary, Channel U commissioned a special set of fun promo graphics to add to their usual channel branding. Upon being hit across the pool table, the ball rolls down the ramp and launches into the air to reveal the announcement.

ESPN Golf Focus.

Together with ESPN Star Sports, we put together a short series of promos for one of their shows, Golf Focus. The quirky concepts feature how golfers would go the extra mile just for the game! CRITICA was involved in the production planning, including talent and prop sourcing and also the post production colour grading. The series was shot on Panasonic P2.

Toyota Prius & ESPN SportsCenter Spot.

A Toyota Spot was recently filmed for our clients at ESPN SportsCenter. CRITICA provided pre-production planning, video production and post production services. Shot on full HD, with sky replacement and color correction enhancement, the promo portrays the endurance of the Toyota Prius as equal to that of a marathon runner, as they compete throughout the day and night. Car mounts, chase car were utilised to get the shots.