Established in 2005 by Creative Director Xavier Oon, CRITICA is a creative studio that focuses on creating design-driven
animation content for brands, tv broadcast industry, companies and advertising agencies.

Our strengths lie on our creations of lushly-decorated surreal environments with vivid details and imagination, coupled
with live action cinematics, visual FX, typography, motion design & 3D. Our creative team of art directors, compositors,
designers, 3D generalists & producers offer brave and tenacious creative communications for your brand by introducing
provocative, edgy and often unorthodox ideas and visual effects, which create change and move audiences.

We design, direct and produce commercials, films, channel branding, on-air promotions, show packaging, sales
presentations and integrated marketing/print campaigns for fashion, retail, and finance industries.

Our work is seen on over 27 regional and international TV Channels, with clients spanning London, Netherlands, Australia,
and Asia TV networks and brands. Constantly inspired and driven to create beautiful & progressive work, we strive to push
the creative boundaries for our clients.

To request for our reel or further enquiries, please speak to our Producers at +65 62222605 or
email us at info@criticatv.com

Join us on our Facebook Page for updates.


©2005-2011. CRITICA
All design, animation, content and any other material in this website are copyrighted by CRITICA, or that of our clients. Any usage of the material in this website for any purpose is prohibited.





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