The longest arms. MTV Download Show Package.




MTV commissioned CRITICA to design the logo and overall show package design for MTV Download. Its about a man with long arms and likes Lady Gaga and his cat. A series of lowerthirds, endpages, and bumpers were created.

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Ministry of Sound Australia ‘Clubbers Guide 2010’



Commisioned by Australia’s Ministry of Sound, we were tasked to deliver a 15s TVC spot to promote their latest CD release ‘Clubbers Guide to 2010’.  After interpreting their brief of using a flipbook animation, we produced the spot with a mixture of 2d and 3d elements.

HBO 10th Anniversary Idents.





Commissioned by HBO to animate a series of idents celebrating HBO India 10th Anniversary, we were tasked to create our own vibrant rendition of India’s famous landmarks and culture.  CRITICA did the design, animation, 3d modelling of this series.

Neon gangster boys. Mediacorp Channel U ‘Lovers Club’




Channel U approached CRITICA to conceptualise and create a 30s fully animated ident for their campaign that promotes 7 boys from 5 drama serials.  This will be played on Mediacorp Channel U and Channel 5.

Make Sunday Beautiful. CIMB Bank.


Blooming with flowers, CRITICA recently completed a commercial for CIMB Bank, with the theme, Make Sunday Beautiful. We flooded the screen with details and organic flowers, and rabbits with aviator shades. We did the design, animation, 3d compositing on this.  2000+ flowers.

ESPN is looking for a Indian Wrestler.


CRITICA did the ESPN TNA Wrestler Contest spot for ESPN Star Sports.

Sexy Darkie. MTV World Stage LED Graphics.




We recently did some environmental LED Motion Graphics for MTV World Stage. Happening in Malaysia, a series of LED graphics for Katy Perry and Wondergirls were created, using artwork from Phunkstudio, with 3d Mr Darkie grooving to the beat.