CRITICA does Olympics.

ESPN HD.

Starhub Racquet Channel ‘French Open 2011 – Battle of the Clay Nemesis.’

In preparation for the French Open 2011, we collaborated with Starhub to bring you this 3D promo of the battle between Nadal and his clay nemesis. 3D modeling, rigging and animation as well as heavy compositing was all done in-house, to create the main trailer, teasers, endpages and lowerthirds.

BBC Mothers’ Day!

In celebaration of Mothers’ Day, BBC and CRITICA created a series of show graphics, revolving around a special 3D lotus with a glass finish. Here’s wishing all Mothers an awesome day and year ahead!

China TVC. MTEE Designs are Alive!

Our choice in clothes say alot about who we are. In this TVC for the China market, designs come alive and emerge from the shirts as 3D characters, to join people, including Jay Chou, in a game. Commissioned by PhunkStudio, this project was completed in 2.5 weeks.

Channel U’s 10th Anniversary!

In celebration of their 10th Year Anniversary, Channel U commissioned a special set of fun promo graphics to add to their usual channel branding. Upon being hit across the pool table, the ball rolls down the ramp and launches into the air to reveal the announcement.

CRITICA Formula 1 2011. Coming Soon.

ESPN 2011 – Hop on the rollercoaster ride!

Go on a rollercoaster ride with ESPN as they charge full speed ahead into the great sporting events of the year 2011! This 3D fantasy rollercoaster theme park was designed, animated and composited by CRITICA with a tight deadline. The speedy rollercoaster reveals the different sports categories and events in the year ahead, while creating thrill and excitement! Different versions were also made for the various regions, such as India, Malaysia, SEA etc.

MTV Featured Artist – Film and 3D!

CRITICA combines film and photoreal 3D graphics to create a set of show package for MTV’s Featured Artist. Footage of various fish and aquarium plants were first captured in HD, before adding on the 3D elements such as additional abstract plants, organic armour for the fish as well as the 3D living logo.  3D portions were animated to move to the beat of the music and sound design, composed by Blassik.

ACP CyberSphere.

ACP commissioned CRITICA to do a fun and engaging corporate video introducing CyberSphere - the latest teaching aid for educators. Infographics created in both 3D and 2D were used to illustrate the potential of the system and convey it to educators during a conference. CRITICA undertook the conceptualising, scripting, illustration and animation, completing the project in 2.5 weeks.

HBO Blockbuster Fever.

A series of promotional graphics were created by CRITICA for HBO’s latest movie block. A combination of 3D and motion graphics were used to enhance the grand cinematic effect for promotion of blockbuster movies. CRITICA created opening titles, lowerthirds, and endpages.

Dance Party Promo. Mediacorp Celebrate 2011.

Put on your party gear for Celebrate 2011 and get ready to dance the night away! The third spot features a darker night look, giving you a small peek into the glam of the party. In addition to these three spots, CRITICA also provided supporting show graphics such as the opener, endpage, lower third, countdowns and transitions.

Mediacorp Celebrate 2011 – Fireworks Promo.

The party is coming to town – quite literally! In the second spot for Celebrate 2011, the illusion created with moving footage puts you in the heart of the city with the stars, city skyline and fireworks at midnight! CRITICA shot the live HD video  footage around Shenton Way and Marina Bay and composited 3d text and fireworks into the scene.

Kick off the New Year in Style with Celebrate 2011!

Time to kick off the New Year in style! A series of 3d promotional spots were created to promote Mediacorp Celebrate 2011 - the countdown party of the year at Marina Bay. This first Artists Promo features acts by various pop stars and DJs. It’ll be a night of entertainment! CRITICA did a series of promos and show package in English, Chinese and Malay versions.

Back to the Future. CIMB Moneyman in Boat Quay in the 1970s.

Is there really such a footage in our national heritage library? Well, not exactly! The CIMB Money Man was digitally composited into an old video footage to create the illusion of him going back in time. This spot was created for CIMB’s 1st Anniversary Celebrations. This video will be played on bank screens and Knightsbridge Video wall.

Works in Progress.

CRITICA dips in Duck Sauce. Ministry Of Sound Australia ’2011 Annual’

Inspired by an explosive piñata found at mexican parties, this burst of cheerful goodness came to life with the use of 3D particles. Commissioned in London, this was a TV commercial for the Ministry of Sound (Australia) to promote their 2CD album – The Annual 2011.

ION Orchard 1st Anniversary x Shyalala x CRITICA

Its ION Orchard’s 1st anniversary event & these crystalline  3D birds are flying their way to town over ION’s video facade wall.  They were also featured during ION Orchard’s recent fashion show. This was a collab between us and our friends at Shyalala. CRITICA generated 3d birds and geometric motion design, and audio for this 30s animation.

ESPN Xtra Time.

Recently wrapped for ESPN, we were commisioned to script & direct this promo for MYEG new season of Xtra Time. Shot on Panasonic P2 HD camera, we composited and added 3d environments for this 45second promo. CRITICA handled all production duties.

Smile for the CIMB Money Man!

Ta da! CIMB Bank’s Money Man is jumping back into the limelight once again. Lighthearted and humorous, these 5 new 3D animations were created to promote the bank’s new plans for consumers, and promise to light up your face with a smile. These animations will be played back on bank screens and ATMs.



Ministry of Sound Australia ‘Clubbers Guide 2010′

Commisioned by Australia’s Ministry of Sound, we were tasked to deliver a 15s TVC spot to promote their latest CD release ‘Clubbers Guide to 2010′.  After interpreting their brief of using a flipbook animation, we produced the spot with a mixture of 2d and 3d elements.

HBO 10th Anniversary Idents.

Commissioned by HBO to animate a series of idents celebrating HBO India 10th Anniversary, we were tasked to create our own vibrant rendition of India’s famous landmarks and culture.  CRITICA did the design, animation, 3d modelling of this series.

Make Sunday Beautiful. CIMB Bank.

Blooming with flowers, CRITICA recently completed a commercial for CIMB Bank, with the theme, Make Sunday Beautiful. We flooded the screen with details and organic flowers, and rabbits with aviator shades. We did the design, animation, 3d compositing on this.  2000+ flowers.

Sexy Darkie. MTV World Stage LED Graphics.

We recently did some environmental LED Motion Graphics for MTV World Stage. Happening in Malaysia, a series of LED graphics for Katy Perry and Wondergirls were created, using artwork from Phunkstudio, with 3d Mr Darkie grooving to the beat.

MIO Stadium Promos & Teasers.

MIO Stadium, a pure soccer channel, is launching on Singtel MioTV and we were tasked by them to deliver 3x Teasers and 3x Promos. We handled the production, video editing, sound mixing, 3d post for this one.

ESPN TNA 2010.

We recently wrapped up a TNA Great Indian Tour promo package for ESPN. Good ol Indian truck with a logo on the side.

Screen Invaders. ESPN moves to Singtel MIOTV.

This July, ESPN Star Sports Channels are moving to MIOTV and we were given the task to animate 3 idents. This particular ident was shot on 13 locations in 1 day with full HD and 3d elements were composited and matchmoved into the scene. CRITICA handled the production shoot duties, 3d modelling, design asethetics, animation, compositing and colour correction.

Video Jigsaws. ESPN moves to MIOTV Ident.

Video jigsaws fly together to form 1st July, the date when ESPN Star Sports moves to MIOTV. CRITICA did the 3d modelling, animation and compositing for this CG ident.

MTV World Stage Contest Spot.

We recently wrapped up the animation & 3d for the MTV World Stage contest spot. With artwork from Phunkstudio, the CRITICA team constructed them into 3d objects and animated them in 3d space into a 30s contest spot thats currently playing on MTV Channels.

CIMB ‘Moneyman’ HDB Loans.

The CIMB Moneyman makes an appearance again , this time on a online calculator for HDB Loans. We provided the 3d modelling & animation for the scenes. Check out the site here.