December 17, 2010
Put on your party gear for Celebrate 2011 and get ready to dance the night away! The third spot features a darker night look, giving you a small peek into the glam of the party. In addition to these three spots, CRITICA also provided supporting show graphics such as the opener, endpage, lower third, countdowns and transitions.
December 17, 2010
The party is coming to town – quite literally! In the second spot for Celebrate 2011, the illusion created with moving footage puts you in the heart of the city with the stars, city skyline and fireworks at midnight! CRITICA shot the live HD video footage around Shenton Way and Marina Bay and composited 3d text and fireworks into the scene.
December 17, 2010
Time to kick off the New Year in style! A series of 3d promotional spots were created to promote Mediacorp Celebrate 2011 - the countdown party of the year at Marina Bay. This first Artists Promo features acts by various pop stars and DJs. It’ll be a night of entertainment! CRITICA did a series of promos and show package in English, Chinese and Malay versions.
December 16, 2010
Iron Man is flying from the big screen and landing in our homes for Channel 5′s Movie Event of the Year! CRITICA created a series of show packaging elements such as a opener, lowerthird, endpages and countdowns.
December 16, 2010
Life’s a Cabaret! During Mediacorp’s annual festival, their portfolio of media properties were featured in a cabaret themed show. Critica added to the glitz and glamour by creating the supporting graphics. Pop the champagne and let’s party!
December 16, 2010
For Channel 5′s latest local drama, Point of Entry, we were commissioned to create a series of promotional show graphics. The visual look plays on lines as well as textures and smoke, complementing the theme of law and order within the show.
December 12, 2010
Our CRITICA project , ’Formula 1 2010′ done for ESPN Star Sports Channel, has won 2 Golds in Promax & BDA Asia Gold Best Sports Campaign, and Promax & BDA Asia Gold Best Sports Promo categories. CRITICA did the full design, compositing and 3D animation with our inhouse team. Many thanks to Producer & Scriptwriter Ting Soo Yun of ESPN for the wonderful collaboration. Other mentions include a SILVER for Best Interactive Promo for MTV’s World Stage CONTEST SPOT. CRITICA did the 2D and 3D animation and the amazing artwork is credited to PHUNKSTUDIO.
Heres the video of the winning entry.
December 1, 2010
Bouncing donuts, flying eyeballs, soccer player sandwiches and more crazy characters come together to create this quirky television spot! It was commissioned by ESPN Star Sports to promote their Sunday morning programme, Maxis Football Extra. CRITICA was commissioned to design,direct and animate this promo, using a mixture of cell animation, and 3d toon shaded objects.
December 1, 2010
Is there really such a footage in our national heritage library? Well, not exactly! The CIMB Money Man was digitally composited into an old video footage to create the illusion of him going back in time. This spot was created for CIMB’s 1st Anniversary Celebrations. This video will be played on bank screens and Knightsbridge Video wall.
