Promax Asia 2011

Our projects for our clients, done for ESPN WIMBLEDON 2011 – “STARTS” bags 2 Golds for Best Sports Promo & Campaign category , and 1 Gold for MTV Featured Artist for Best Original Logo Design category in the recently concluded Promax Asia 2011. MTV Featured Artist also wins 2 Silvers for Best Programme Title Sequence and Best Animation. Special thanks to our ESPN & MTV clients for commissioning us the projects and the creative collaboration. Other mentions include a Gold for Funniest Spot done for MTV Asia ‘April’s Fool’ commissioned via PhunkStudio.

CRITICA does Olympics.

ESPN HD.

Wimbledon 2011.

Promax India 2011 Results.

Our project, done for ESPN Formula 1 ’2010 Campaign’ bags a GOLD for BEST SPORTS CAMPAIGN category , and a SILVER for BEST LAUNCH CAMPAIGN category in the recently concluded Promax India 2011, bringing the project’s tally of wins to 4 awards so far. Special thanks to our ESPN client for the wonderful collaboration, and the Exec Producer for the opportunity to work together!

Starhub Racquet Channel ‘French Open 2011 – Battle of the Clay Nemesis.’

In preparation for the French Open 2011, we collaborated with Starhub to bring you this 3D promo of the battle between Nadal and his clay nemesis. 3D modeling, rigging and animation as well as heavy compositing was all done in-house, to create the main trailer, teasers, endpages and lowerthirds.

Hook N Sling.

Apart from the normal 3D graphics we’ve been seeing for awhile, Critica introduces the retro-chic catchy music in Hook & Sling’s latest music album. The typographic graphics for each layout portrayed a hip and exciting twist to the album; carefully planned and executed, it infuses smoothly together with the music, grabbing the attention of viewers at the peak of each song!

Men In May.

Not forgetting the classic 2D animation approach, Critica was commissioned to come up with a set of graphics for our local Tv channel, Channel 5. Introducing the masculine figures in this month’s Men In May featured programs; we took to the different character portrayals of each of these men figures. Our graphics team went along with an indie-style approach, creating our very own 2d styled “Men in May” branding promo!

BBC Mothers’ Day!

In celebaration of Mothers’ Day, BBC and CRITICA created a series of show graphics, revolving around a special 3D lotus with a glass finish. Here’s wishing all Mothers an awesome day and year ahead!

Michael Jackson’s This Is It.

Recently completed for Mediacorp On air promotions for Michael Jackson’s This is it concert, a series of glitter themed promo trailers , endpages and lowerthirds and bugs were created.

China TVC. MTEE Designs are Alive!

Our choice in clothes say alot about who we are. In this TVC for the China market, designs come alive and emerge from the shirts as 3D characters, to join people, including Jay Chou, in a game. Commissioned by PhunkStudio, this project was completed in 2.5 weeks.

Channel U’s 10th Anniversary!

In celebration of their 10th Year Anniversary, Channel U commissioned a special set of fun promo graphics to add to their usual channel branding. Upon being hit across the pool table, the ball rolls down the ramp and launches into the air to reveal the announcement.

ESPN Golf Focus.

Together with ESPN Star Sports, we put together a short series of promos for one of their shows, Golf Focus. The quirky concepts feature how golfers would go the extra mile just for the game! CRITICA was involved in the production planning, including talent and prop sourcing and also the post production colour grading. The series was shot on Panasonic P2.

Toyota Prius & ESPN SportsCenter Spot.

A Toyota Spot was recently filmed for our clients at ESPN SportsCenter. CRITICA provided pre-production planning, video production and post production services. Shot on full HD, with sky replacement and color correction enhancement, the promo portrays the endurance of the Toyota Prius as equal to that of a marathon runner, as they compete throughout the day and night. Car mounts, chase car were utilised to get the shots.

CRITICA Formula 1 2011. Coming Soon.

ESPN 2011 – Hop on the rollercoaster ride!

Go on a rollercoaster ride with ESPN as they charge full speed ahead into the great sporting events of the year 2011! This 3D fantasy rollercoaster theme park was designed, animated and composited by CRITICA with a tight deadline. The speedy rollercoaster reveals the different sports categories and events in the year ahead, while creating thrill and excitement! Different versions were also made for the various regions, such as India, Malaysia, SEA etc.

MTV Featured Artist – Film and 3D!

CRITICA combines film and photoreal 3D graphics to create a set of show package for MTV’s Featured Artist. Footage of various fish and aquarium plants were first captured in HD, before adding on the 3D elements such as additional abstract plants, organic armour for the fish as well as the 3D living logo.  3D portions were animated to move to the beat of the music and sound design, composed by Blassik.

ESPN Toyota SportsCenter Promo.

The second promo shot for ESPN SportsCenter and Toyota portrays the endurance of the car by emphasising its petrol saving ability. Certain moving shots were achieved by rigging the Canon 5D onto the exterior of the car. Sky replacement compositing in post production was also done to achieve optimum colour and lighting.

HBO Family Sunday.

HBO commissioned CRITICA to do a set of show graphics for a new time block on Sunday morning. Created in 2D,  the set of graphics include the opener, logo page, end page and transition.

ACP CyberSphere.

ACP commissioned CRITICA to do a fun and engaging corporate video introducing CyberSphere - the latest teaching aid for educators. Infographics created in both 3D and 2D were used to illustrate the potential of the system and convey it to educators during a conference. CRITICA undertook the conceptualising, scripting, illustration and animation, completing the project in 2.5 weeks.

HBO Blockbuster Fever.

A series of promotional graphics were created by CRITICA for HBO’s latest movie block. A combination of 3D and motion graphics were used to enhance the grand cinematic effect for promotion of blockbuster movies. CRITICA created opening titles, lowerthirds, and endpages.

Dance Party Promo. Mediacorp Celebrate 2011.

Put on your party gear for Celebrate 2011 and get ready to dance the night away! The third spot features a darker night look, giving you a small peek into the glam of the party. In addition to these three spots, CRITICA also provided supporting show graphics such as the opener, endpage, lower third, countdowns and transitions.

Mediacorp Celebrate 2011 – Fireworks Promo.

The party is coming to town – quite literally! In the second spot for Celebrate 2011, the illusion created with moving footage puts you in the heart of the city with the stars, city skyline and fireworks at midnight! CRITICA shot the live HD video  footage around Shenton Way and Marina Bay and composited 3d text and fireworks into the scene.

Kick off the New Year in Style with Celebrate 2011!

Time to kick off the New Year in style! A series of 3d promotional spots were created to promote Mediacorp Celebrate 2011 - the countdown party of the year at Marina Bay. This first Artists Promo features acts by various pop stars and DJs. It’ll be a night of entertainment! CRITICA did a series of promos and show package in English, Chinese and Malay versions.

Ch5 Iron Man – Movie Event of the Year!

Iron Man is flying from the big screen and landing in our homes for Channel 5′s Movie Event of the Year! CRITICA created a series of show packaging elements such as a opener, lowerthird, endpages and countdowns.

It’s a Cabaret with MediaCorp Festival 2010!

Life’s a Cabaret! During Mediacorp’s annual festival, their portfolio of media properties were featured in a cabaret themed show. Critica added to the glitz and glamour by creating the supporting graphics. Pop the champagne and let’s party!

CH5 Point of Entry

For Channel 5′s latest local drama, Point of Entry, we were commissioned to create a series of promotional show graphics. The visual look plays on lines as well as textures and smoke, complementing the theme of law and order within the show.

Promax BDA Asia 2010 Results.

Our CRITICA project , ’Formula 1 2010′  done for ESPN Star Sports Channel, has won 2 Golds in Promax & BDA Asia Gold Best Sports Campaign, and Promax & BDA Asia Gold Best Sports Promo categories. CRITICA did the full design, compositing and 3D animation with our inhouse team. Many thanks to Producer & Scriptwriter Ting Soo Yun of ESPN for the wonderful collaboration. Other mentions include a SILVER for Best Interactive Promo for MTV’s World Stage CONTEST SPOT. CRITICA did the 2D and 3D animation and the amazing artwork is credited to PHUNKSTUDIO.

Heres the video of the winning entry.

ESPN Maxis Football Extra.

Bouncing donuts, flying eyeballs, soccer player sandwiches and more crazy characters come together to create this quirky television spot! It was commissioned by ESPN Star Sports to promote their Sunday morning programme, Maxis Football Extra. CRITICA was commissioned to design,direct and animate this promo, using a mixture of cell animation, and 3d toon shaded objects.

Back to the Future. CIMB Moneyman in Boat Quay in the 1970s.

Is there really such a footage in our national heritage library? Well, not exactly! The CIMB Money Man was digitally composited into an old video footage to create the illusion of him going back in time. This spot was created for CIMB’s 1st Anniversary Celebrations. This video will be played on bank screens and Knightsbridge Video wall.